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BRAND MANAGEMENT : THE INDIAN CONTEXT . by
  • "MOORTHY , Y . L . R . "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI  Vikas   1999 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number:  /MOO  3340 .
Brand Management : The Indian Context by
  • "Moorthi, Y. L. R. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Vikas   2003 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /MOO  4462 .
"STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING, AND MANAGING BRAND EQUITY" by
  • "Keller, Kevin Lane "
Edition: 2nd 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi  Pearson Education   2004 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KEL  4611 .
27 BRAND PRACTICE : TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINING BRANDS . by
  • "KAPOOR , JAGDEEP "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: NEW DELHI  MacMillan   2004 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  4804 .
"BRAND PORTFOLIO STRATEGY : CREATING RELEVANCE , DIFFERENTIATION , ENERGY , LEVERAGE & CLARITY ." by
  • "AAKER , DAVID A . "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York  Free Press   2004 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /AAK  4819 .
Brand Positioning : Strategies for Competitive Advantage by
  • "Sengupta, Subroto "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Tata McGrow Hill   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /SEN  5833 .
Brand Positioning : Strategies for Competitive Advantage by
  • "Sengupta, Subroto "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Tata McGrow Hill   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /SEN  5834 .
Brand Positioning : Strategies for Competitive Advantage by
  • "Sengupta, Subroto "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Tata McGrow Hill   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /SEN  5835 .
Brand Positioning : Strategies for Competitive Advantage by
  • "Sengupta, Subroto "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Tata McGrow Hill   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /SEN  5836 .
Brand Positioning : Strategies for Competitive Advantage by
  • "Sengupta, Subroto "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Tata McGrow Hill   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /SEN  5837 .
Brand Serve : 31 Customer Service Prescriptions by
  • "KAPOOR, JAGDEEP "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai  Navneet   2002 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6010 .
Brand Switch by
  • "KAPOOR, JAGDEEP "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai.  Jaica   2004 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6011 .
"Brand Naamkaran for Desi Khari, English Marie Segments" by
  • "KAPOOR, JAGDEEP "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai  BPI   2002 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6012 .
Brand Segmentation : Seven Strategies For Effective Segmentation by
  • "KAPOOR, JAGDEEP "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  MacMillan   2006 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6013 .
24 Brand Mantras : Finding a Place in the Minds & Hearts of Consumers by
  • "KAPOOR, JAGDEEP "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Response Books   2001 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6014 .
18 Brand Astras : Using Brand Abilities as Weapons for CRISP Brand Building by
  • "KAPOOR, JAGDEEP "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Response Books   2006 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6015 .
9 Brand Shaastras : Nine Successful Brand Strategies to Build Winning Brands by
  • "KAPOOR, JAGDEEP "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Response Books   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6016 .
1800 Runs Brand Sale Khel Mein : Eleven Ways To Score More In Life by
  • "KAPOOR, JAGDEEP "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  MacMillan   2007 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KAP  6017 .
Brand Management : text and cases by
  • "Verma,Harsh V. "
Edition: 1st 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  Excel Books   2006 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /VER  6105 .
Brand Management : Planning and Control by
  • "Bureau, J.R. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London  Macmillan   1981 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.8 /BUR  8926 .
BRAND MANAGEMENT by
  • "Sagar, Mahim, singh, Deepali, Agarwal, D.P. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi  ANE BOOKS   2009 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /SAG/SIN  11034 .
Brand Marketing Management by
  • "Kulkarni, M.V. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BARODA  EVEREST PUBLISHING HOUSE   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KUL  11044 .
Brand Marketing Management by
  • "Kulkarni, M.V. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BARODA  EVEREST PUBLISHING HOUSE   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KUL  11045 .
Brand Marketing Management by
  • "Kulkarni, M.V. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BARODA  EVEREST PUBLISHING HOUSE   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KUL  11046 .
Brand Marketing Management by
  • "Kulkarni, M.V. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BARODA  EVEREST PUBLISHING HOUSE   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KUL  11047 .
Brand Marketing Management by
  • "Kulkarni, M.V. "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: BARODA  EVEREST PUBLISHING HOUSE   2005 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KUL  11048 .
"Strategic Brand Management : Building , Measuring , and Managing Brand Equitry" by
  • "Keller , Kevin Lane "
Edition: 3 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Prentice Hall   2009 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KEL  11153 .
"Strategic Brand Management : Building , Measuring , and Managing Brand Equitry" by
  • "Keller , Kevin Lane "
Edition: 3 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Prentice Hall   2009 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KEL  11154 .
"Strategic Brand Management : Building , Measuring , and Managing Brand Equitry" by
  • "Keller , Kevin Lane "
Edition: 3 
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Prentice Hall   2009 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KEL  11155 .
"Strategic Brand Management : Building , Measuring , and Managing Brand Equitry" by
  • "Keller , Kevin Lane "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Prentice Hall   2009 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KEL  11156 .
"Strategic Brand Management : Building , Measuring , and Managing Brand Equitry" by
  • "Keller , Kevin Lane "
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Prentice Hall   2009 
Availability: Items available for loan: Dr. V. N. Bedekar Institute of Management Studies Library (1)Call number: 658.827 /KEL  11157 .
No cover image available
Strategic brand management building measuring and managing brand equity 2nd ed. by
  • Keller Kevin Lane
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: Prentice N.Delhi. 2003
Availability: Items available for loan: D. B. J. College, Chiplun (1).
No cover image available
Compendium of brand management by
  • Chunawala S. A
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: Himalaya publishing house 2006
Availability: Items available for loan: D. B. J. College, Chiplun (1).
No cover image available
Brand management financial perspectives by
  • Ray Santanu Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: The ICFAI University Press, Hyderabad 2007
Availability: Items available for loan: D. B. J. College, Chiplun (1).
No cover image available
Brand management by
  • Gupta S.L
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: ENGLISH
Publication details: Himalaya Publishing house,Mumbai 2005
Availability: Items available for loan: D. B. J. College, Chiplun (1).
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