"Strategic Brand Management : Building , Measuring , and Managing Brand Equitry"
Material type:
TextPublication details: Pearson Prentice Hall 2009 Description: 714 ISBN: - 978-81-317-1977-0
- "Strategic Brand Management : Building , Measuring , and Managing Brand Equitry"
- "Strategic Brand Management , Identifying and Establishing Brand Positioning and Values, Brand Positioning, Planning and Implementing , Designing Marketing Programs to Build Brand Equity, Integrating Marketing Communication "
- "Strategic Brand Management : Building , Measuring , and Managing Brand Equitry"
- Strategic Brand Management
- 11157 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Dr. V. N. Bedekar Institute of Management Studies Library | 658.827 /KEL 11157 | Available | VPMBRIMS-11157 |
BG (Shubham Books) 1088/22-10-2009 1088/22-10-2009
01/04/2009-31/03/2010
