"BRAND PORTFOLIO STRATEGY : CREATING RELEVANCE , DIFFERENTIATION , ENERGY , LEVERAGE & CLARITY ."
Material type:
TextPublication details: New York Free Press 2004 Description: "XVIII, 348P "ISBN: - 0-7432-4938-0
- "BRAND PORTFOLIO STRATEGY : CREATING RELEVANCE , DIFFERENTIATION , ENERGY , LEVERAGE & CLARITY ."
- "BRAND PORTFOLIO STRATEGY, THE BRAND RELATIONSHIP SPECTRUM, INPUTS TO BRAND PROTFOLIO DECISIONS, BRAND RELEVANCE, ENERGIZING AND DIFFERENTIATING THE BRAND, ACCESSING STRATEGIC ASSETS: BRAND ALLIANCES, LEVERAGING THE BRAND INTO NEW PRODUT-MARKETS, PARTICIPATING IN UPSCALE AND VALUE MARKETS, LEVERAGING THE CORPORATE BRAND, TOWARD FOCUS AND CLARITY. "
- "BRAND PORTFOLIO STRATEGY : CREATING RELEVANCE , DIFFERENTIATION , ENERGY , LEVERAGE & CLARITY ."
- Brand management
- 4819 658.827
Contents:
DYK
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Dr. V. N. Bedekar Institute of Management Studies Library | 658.827 /AAK 4819 | Available | VPMBRIMS-4819 |
DYK
SUNDEEP BOOKS . 5666/14-12-2004 5666/14-12-2004
01/04/2004-31/03/2005
