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Advertising & Promotion : An Integrated Marketing Communications Perspective

By: Material type: TextSeries: The McGraw-Hill / Irwin Series i Marketing Publication details: New Delhi  Tata McGraw -Hill   2005 Edition: 6th Description: "XXVI, 778+P  "ISBN:
  • 0-07-058194-0 
Uniform titles:
  • Advertising & Promotion : An Integrated Marketing Communications Perspective
Subject(s): DDC classification:
  • 5509  659.1 
Contents:
DBH 
Holdings
Item type Current library Call number Status Barcode
Book Dr. V. N. Bedekar Institute of Management Studies Library 659.1 /BEL/BEL  5509  Available VPMBRIMS-5509 

DBH