Normal view MARC view ISBD view

Advertising & Promotion : An Integrated Marketing Communications Perspective

"Belch, George E., Belch, Michael A. "

Advertising & Promotion : An Integrated Marketing Communications Perspective - 6th - New Delhi Tata McGraw -Hill 2005 - "XXVI, 778+P " - The McGraw-Hill / Irwin Series i Marketing .

DBH

ISBN: 0-07-058194-0

Subjects--Uniform Titles:
Advertising & Promotion : An Integrated Marketing Communications Perspective

Dewey Class. No.: 659.1 / 5509

Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)