Advertising & Promotion : An Integrated Marketing Communications Perspective (Record no. 480244)

MARC details
000 -LEADER
fixed length control field 00949nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-058194-0 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 5509 
Classification number 659.1 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Belch, George E., Belch, Michael A. "
245 ## - TITLE STATEMENT
Title Advertising & Promotion : An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 6th 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc Tata McGraw -Hill  
Date of publication, distribution, etc 2005 
300 ## - PHYSICAL DESCRIPTION
Extent "XXVI, 778+P  "
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 0.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill / Irwin Series i Marketing 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information DBH 
620 ## -
-- "Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring , Evaluation "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising & Promotion : An Integrated Marketing Communications Perspective
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising & Promotion : An Integrated Marketing Communications Perspective
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 06/27/2006 0.00   659.1 /BEL/BEL  5509  VPMBRIMS-5509  03/19/2010 03/19/2010 Book