Services Marketing : Integrating Customer Focus Across The Firm (Record no. 481684)

MARC details
000 -LEADER
fixed length control field 01080nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-066007-6 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 6949 
Classification number 658.8 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Zeithmal, Valarie, Bitner, Mary Jo, Gremler, Dwayne D. "
245 ## - TITLE STATEMENT
Title Services Marketing : Integrating Customer Focus Across The Firm
250 ## - EDITION STATEMENT
Edition statement 4th Ed 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc Tata Mc-Graw-Hill  
Date of publication, distribution, etc 2008 
300 ## - PHYSICAL DESCRIPTION
Extent "xxix,743  "
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 382.50 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 10 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information JAYA NIKHADE 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source BG (Shubham Books) 1085/13-12-2008 
Additional physical form available note 1085/13-12-2008 
536 ## - FUNDING INFORMATION NOTE
Text of note 01/04/2008-31/03/2009 
620 ## -
-- "Service Marketing, Understanding Customer Requirements, Aligning Services Design , Delivering Performance Service, Managing Services Promise , Service and Bottom Line "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Services Marketing : Integrating Customer Focus Across The Firm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Services Marketing 
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Services Marketing : Integrating Customer Focus Across The Firm
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 11/20/2008 425.00   658.8 /ZEI/BIT  6949  VPMBRIMS-6949  03/19/2010 03/19/2010 Book