Advertising Management : Text & Cases (Record no. 480989)

MARC details
000 -LEADER
fixed length control field 00983nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-224-1594-6 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 6254 
Classification number 659.1 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Mathur, U. C. "
245 ## - TITLE STATEMENT
Title Advertising Management : Text & Cases
250 ## - EDITION STATEMENT
Edition statement 2nd REV. 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc New Age International  
Date of publication, distribution, etc 2006 
300 ## - PHYSICAL DESCRIPTION
Extent "x,334  "
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 139.50 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 10 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Vinayak Gonjare 
520 ## - SUMMARY, ETC.
Summary, etc Including Index 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Bharat Grahak(BG)-(Book Plaza) 700-A/12-09-2007 
Additional physical form available note 700-A/12-09-2007 
536 ## - FUNDING INFORMATION NOTE
Text of note 01/04/2007-31/03/2008 
620 ## -
-- "Marketing Mix factor, Objective , Advertising Budget, Research, Creative Strategy, International advertising, Public relation , Future Of Advertising, , Real Time Case Studies "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising Management : Text & Cases
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising Management : Text & Cases
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 09/05/2007 155.00   659.1 /MAT  6254  VPMBRIMS-6254  03/19/2010 03/19/2010 Book