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Advertising Management : Text & Cases

"Mathur, U. C. "

Advertising Management : Text & Cases - 2nd REV. - New Delhi New Age International 2006 - "x,334 "

Vinayak Gonjare

Including Index

ISBN: 81-224-1594-6

Subjects--Uniform Titles:
Advertising Management : Text & Cases

Dewey Class. No.: 659.1 / 6254

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