IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION (Record no. 477423)

MARC details
000 -LEADER
fixed length control field 00785nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-06-337047-6 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 2688 
Classification number 658 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "ROGERS, F. G. SHOCK, ROBERT "
245 ## - TITLE STATEMENT
Title IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York 
Name of publisher, distributor, etc HARPER AND ROW  
Date of publication, distribution, etc 1986 
300 ## - PHYSICAL DESCRIPTION
Extent "XIV,235P  "
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 60.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source -  
620 ## -
-- "A Business & its Beliefs,Leadership,Future Oriented Marketing "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 12/07/2005 60.00   658 /ROG/SHO  2688  VPMBRIMS-2688  03/19/2010 03/19/2010 Book