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IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION

"ROGERS, F. G. SHOCK, ROBERT "

IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION - New York HARPER AND ROW 1986 - "XIV,235P "

Tushar Jadhav

ISBN: 0-06-337047-6

Subjects--Uniform Titles:
IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION

Dewey Class. No.: 658 / 2688

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