| 000 | 00983nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 100315s9999 xx 000 0 und d | ||
| 020 | _a81-224-1594-6 | ||
| 040 | _cENGLISH | ||
| 082 |
_b6254 _a659.1 |
||
| 100 | _a"Mathur, U. C. " | ||
| 245 | _aAdvertising Management : Text & Cases | ||
| 250 | _a2nd REV. | ||
| 260 |
_aNew Delhi _bNew Age International _c2006 |
||
| 300 | _a"x,334 " | ||
| 365 |
_eRupees _d1 _b139.50 |
||
| 366 | _f10 | ||
| 505 | _gVinayak Gonjare | ||
| 520 | _aIncluding Index | ||
| 530 |
_bBharat Grahak(BG)-(Book Plaza) 700-A/12-09-2007 _a700-A/12-09-2007 |
||
| 536 | _a01/04/2007-31/03/2008 | ||
| 620 | _a"Marketing Mix factor, Objective , Advertising Budget, Research, Creative Strategy, International advertising, Public relation , Future Of Advertising, , Real Time Case Studies " | ||
| 630 | _aAdvertising Management : Text & Cases | ||
| 730 | _aAdvertising Management : Text & Cases | ||
| 942 | _cBOOK | ||
| 999 |
_c480989 _d480986 |
||