000 00837nam a2200253Ia 4500
008 100315s9999 xx 000 0 und d
020 _a8120312198 
040 _cENGLISH 
082 _b6022 
_a659.1 
100 _a"Batra, Rajeev, Myers, John G., Aaker,David A. "
245 _aADVERTISING MANAGEMENT
250 _a5th 
260 _aNew Delhi 
_bPrentice Hall of india  
_c2006 
300 _a"xiii, 754p.  "
365 _eRupees 
_d
_b250.00 
366 _f
505 _gDBH 
530 _bRare Books.com 173/28-03-2007 
_a173/28-03-2007 
620 _a"The Field of Advertising Management,Advertising Planning & Decision Making,Integrated Marketing Communication "
630 _aADVERTISING MANAGEMENT
650 _aAdvertising Management 
730 _aADVERTISING MANAGEMENT
942 _cBOOK
999 _c480757
_d480754