| 000 | 00949nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 100315s9999 xx 000 0 und d | ||
| 020 | _a0-07-058194-0 | ||
| 040 | _cENGLISH | ||
| 082 |
_b5509 _a659.1 |
||
| 100 | _a"Belch, George E., Belch, Michael A. " | ||
| 245 | _aAdvertising & Promotion : An Integrated Marketing Communications Perspective | ||
| 250 | _a6th | ||
| 260 |
_aNew Delhi _bTata McGraw -Hill _c2005 |
||
| 300 | _a"XXVI, 778+P " | ||
| 365 |
_eRupees _d1 _b0.00 |
||
| 366 | _f0 | ||
| 440 | _aThe McGraw-Hill / Irwin Series i Marketing | ||
| 505 | _gDBH | ||
| 620 | _a"Integrated Marketing Program Situation Analysis, Communication Process ,Objectives & Budgeting, Monitoring , Evaluation " | ||
| 630 | _aAdvertising & Promotion : An Integrated Marketing Communications Perspective | ||
| 730 | _aAdvertising & Promotion : An Integrated Marketing Communications Perspective | ||
| 942 | _cBOOK | ||
| 999 |
_c480244 _d480241 |
||