000 00773nam a2200241Ia 4500
008 100315s9999 xx 000 0 und d
020 _a8120312198 
040 _cENGLISH 
082 _b3842 
_a659.1 
100 _a"Batra, Rajeev, Myers, John G., Aaker,David A. "
245 _aADVERTISING MANAGEMENT
250 _a5th 
260 _aNew Delhi 
_bPrentice Hall of india  
_c1996 
300 _a754p. 
365 _eRupees 
_d
_b225.00 
366 _f
505 _gTushar Jadhav 
620 _a"The Field of Advertising Management,Advertising Planning & Decision Making,Integrated Marketing Communication "
630 _aADVERTISING MANAGEMENT
650 _aAdvertising Management 
730 _aADVERTISING MANAGEMENT
942 _cBOOK
999 _c478577
_d478574