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| 100 | _a"MCCARTHY, E. JEROME " | ||
| 245 | _aBASIC MARKETING A MANAGERIAL APPROACH | ||
| 260 |
_aCHARD D. IRWIN _bRichard D. Irwin _c0 |
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| 300 | _a"XIX,884P " | ||
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| 530 | _b- | ||
| 630 | _aBASIC MARKETING A MANAGERIAL APPROACH | ||
| 730 | _aBASIC MARKETING A MANAGERIAL APPROACH | ||
| 942 | _cBOOK | ||
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