TY  - BOOK
AU  - Kale N.G. and Mehta Ahmed
TI  - Marketing management : text and cases, 2nd year , 3rd semester BMS
PY  - 2003///
PB  - Vipul Prakashan, Mumbai
KW  - Marketing management : text and cases, 2nd year , 3rd semester BMS
KW  - B.M.S
N2  - B.M.S
ER  -