TY  - BOOK
AU  - "Enrico, Roger "
TI  - The Other Guy Blinked : how pepsi won the cola wars
U1  - 338.7663620973  
PY  - 1986/// 
CY  - New York 
PB  - Bantam Books  
KW  - The Other Guy Blinked : how pepsi won the cola wars
KW  - ECONOMICS 
N1  - Ramakant Amar Navghare ; Donated by RBI Library  
ER  -