TY  - BOOK
AU  - "Zeithmal, Valarie, Bitner, Mary Jo, Gremler, Dwayne D. "
TI  - Services Marketing : Integrating Customer Focus Across The Firm
SN  - 978-0-07-066007-6 
U1  - 658.8  
PY  - 2008/// 
CY  - New Delhi 
PB  - Tata Mc-Graw-Hill  
KW  - Services Marketing : Integrating Customer Focus Across The Firm
KW  - Services Marketing 
N1  - JAYA NIKHADE ; BG (Shubham Books) 1085/13-12-2008 ; 1085/13-12-2008 
ER  -