TY - BOOK AU - "Kumra,Rajeev " TI - Consumer Behaviour: an applied orientation in Indian context SN - 81-8318-613-0  U1 - 658.83420954  PY - 2008///  CY - Delhi  PB - Himalaya   KW - Consumer Behaviour: an applied orientation in Indian context KW - CONSUMER BEHAVIOUR  N1 - Ramakant Navghare ; BG (Himalaya Publishing) 318 & 317/22-07-2008 ; 318 & 317/22-07-2008  ER -