Consumer Behaviour: an applied orientation in Indian contextConsumer Behaviour: an applied orientation in Indian context"Kumra,Rajeev "creatortextxxDelhi Himalaya  2008 99991st monographicund
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374  Ramakant Navghare BG (Himalaya Publishing) 318 & 317/22-07-2008  318 & 317/22-07-2008 01/04/2008-31/03/2009  Consumer Behaviour: an applied orientation in Indian context.  Consumer Behaviour: an applied orientation in Indian contextCONSUMER BEHAVIOUR 6702  658.83420954 81-8318-613-0 100315