TY  - BOOK
AU  - "Winer, Russell S. "
TI  - Marketing Management
SN  - 81-317-1526-4 
U1  - 658.8  
PY  - 2008/// 
CY  - Delhi 
PB  - Pearson Education / Dorling Kindersley  
KW  - Marketing Management
KW  - MARKETING MANAGEMENT 
N1  - DBH ; Specimen Copy by Publisher  
ER  -