TY  - BOOK
AU  - "Mohan , Manendra "
TI  - Advertising Management : Concept and Cases
SN  - 0-07-451780-5 
U1  - 659.1  
PY  - 2006/// 
CY  - New Delhi 
PB  - TATA MCGRAW-HILL  
KW  - Advertising Management : Concept and Cases
N1  - Vinayak Gonjare ; BG-(Shubham Books) 1193/07-12-2007 ; 1193/07-12-2007 
N2  - Include Index 
ER  -