TY  - BOOK
AU  - "Mathur, U. C. "
TI  - Advertising Management : Text & Cases
SN  - 81-224-1594-6 
U1  - 659.1  
PY  - 2006/// 
CY  - New Delhi 
PB  - New Age International  
KW  - Advertising Management : Text & Cases
N1  - Vinayak Gonjare ; Bharat Grahak(BG)-(Book Plaza) 700-A/12-09-2007 ; 700-A/12-09-2007 
N2  - Including Index 
ER  -