TY  - BOOK
AU  - "Batra, Rajeev, Myers, John G., Aaker,David A. "
TI  - ADVERTISING MANAGEMENT
SN  - 8120312198 
U1  - 659.1  
PY  - 2006/// 
CY  - New Delhi 
PB  - Prentice Hall of india  
KW  - ADVERTISING MANAGEMENT
KW  - Advertising Management 
N1  - DBH ; Rare Books.com 173/28-03-2007 ; 173/28-03-2007 
ER  -