Product ManagementProduct Management"Chunawalla, S.A. "creatortextxxMumbai Himalaya Publishing House  2005 99995th monographicund
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339p  "Product Planning, The Creative Spark, Pricing the offer, Test Marketing, Branding Decisions, Brand Equity, Packaging " Product ManagementPRODUCT MANAGEMENT 5843  658.575 8183183557 100315