TY  - BOOK
AU  - "Lovelock, Christopher, Wirtz, Jochen, Chatterjee, Jayanta "
TI  - "Service Marketing : People,Technology,Strategy"
SN  - 8177584502 
U1  - 658.8  
PY  - 2006/// 
CY  - Delhi 
PB  - Dorling Kindersley  
KW  - "Service Marketing : People,Technology,Strategy"
KW  - Marketing 
N1  - Tushar Jadhav 
ER  -