TY  - BOOK
AU  - "Kardes,Frank R. "
TI  - Consumer Behavior & Managerial Decision Making
SN  - 8129711214 
U1  - 658.83420973  
PY  - 2005/// 
CY  - Delhi 
PB  - Pearson/Prentice Hall  
KW  - Consumer Behavior & Managerial Decision Making
KW  - Consumer Behavior 
N1  - Tushar Jadhav 
ER  -