TY  - BOOK
AU  - "Zeithaml, Valarie A., Bitner,Mary Jo "
TI  - Service Marketing : Integrating customer focus across the firm
SN  - 0070530424 
U1  - 658.8  
PY  - 2005/// 
CY  - New Delhi 
PB  - Tata McGrow Hill  
KW  - Service Marketing : Integrating customer focus across the firm
KW  - Marketing 
N1  - Tushar Jadhav 
ER  -