TY  - BOOK
AU  - "Belch, George E., Belch, Michael A. "
TI  - Advertising & Promotion : An Integrated Marketing Communications Perspective
SN  - 0-07-058194-0 
U1  - 659.1  
PY  - 2005/// 
CY  - New Delhi 
PB  - Tata McGraw -Hill  
KW  - Advertising & Promotion : An Integrated Marketing Communications Perspective
N1  - DBH 
ER  -