TY  - BOOK
AU  - "Blair, Mark "
TI  - The 360 Degree Brand in Asia : Creating More Effective Marketing Communication
SN  - 0470820578 
U1  - 658.8  
PY  - 2003/// 
CY  - Singapore 
PB  - John Willey  
KW  - The 360 Degree Brand in Asia : Creating More Effective Marketing Communication
N1  - Tushar Jadhav 
ER  -