TY  - BOOK
AU  - "Srinivasan, R. "
TI  - Case Studies in Marketing : The Indian Context
SN  - 8120327713 
U1  - 658.8054  
PY  - 2005/// 
CY  - New Delhi 
PB  - Prentice Hall  
KW  - Case Studies in Marketing : The Indian Context
N1  - Tushar Jadhav 
ER  -