TY - BOOK AU - "JAIN , SUBHASH C . " TI - MARKETING PLANNING AND STRATEGY SN - 981-254-262-0  U1 - 658.802  PY - 2004///  CY - Singapore  PB - "THOMSON , SOUTH - WESTERN  " KW - MARKETING PLANNING AND STRATEGY KW - MARKETING PLANNING & SRATEGY  N1 - DYK ; ROYAL BOOK DISTRIBUTORS 8542/19-10-2004 ; 8542/19-10-2004  ER -