TY  - BOOK
AU  - "Zeithaml, Valarie A., Bitner, Mary Jo "
TI  - Services Marketing
SN  - 0-07-053042-4 
U1  - 658.8  
PY  - 2003/// 
CY  - New Delhi 
PB  - TATA MCGRAW-HILL  
KW  - Services Marketing
KW  - Service Marketing 
N1  - Sandip pingle ; KAMAL BOOKS 056(A)/30.01.2004 ; 056(A)/30.01.2004 
ER  -