TY - BOOK AU - "RAVICHANDRAN, M. " TI - CONSUMER PERCEPTIONS & PURCHASE DECISIONS : THE INDIAN SCENARIO U1 - 658.8343  PY - 2003///  CY - Chennai  PB - EMERALD   KW - CONSUMER PERCEPTIONS & PURCHASE DECISIONS : THE INDIAN SCENARIO KW - Consumer Preferences  N1 - DYK ; ROYAL BOOK DISTRIBUTORS 8345/07-10-2003 ; 8345/07-10-2003  ER -