Consumer Behaviour ( Text & Cases )Consumer Behaviour ( Text & Cases )"Nair, Suja R. "creatortextxxMumbai Himalaya Publishing House  2002 9999monographicund
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319p.  Tushar Jadhav  "The Role of Consumer Behaviour in Marketing, Consumer Decisions making process, Diffusing of Innovation " Consumer Behaviour ( Text & Cases )4256  658.8342 8174935886 100315