TY  - BOOK
AU  - "Assael, Henry "
TI  - Consumer Behaviour & Marketing Action
SN  - 9812401229 
U1  - 658.834  
PY  - 2001/// 
CY  - New Delhi 
PB  - Thomson Learning/ Asian Book  
KW  - Consumer Behaviour & Marketing Action
N1  - Tushar Jadhav 
ER  -