TY  - BOOK
AU  - "Lovelock, Christopher H., Wright, Lauren K. "
TI  - Principle of Service marketing & Management
SN  - 0130213748 
U1  - 658.8  
PY  - 1999/// 
CY  - London 
PB  - Prentice Hall  
KW  - Principle of Service marketing & Management
KW  - Service Marketing 
N1  - Tushar Jadhav 
ER  -