TY  - BOOK
AU  - "Lovelock, Christopher "
TI  - "Services Marketing : People, Technology,Strategy"
SN  - 0130289094 
U1  - 658.8  
PY  - 2001/// 
CY  - London 
PB  - Prentice Hall  
KW  - "Services Marketing : People, Technology,Strategy"
N1  - Tushar Jadhav 
ER  -