TY  - BOOK
AU  - "Batra, Rajeev, Myers, John G., Aaker,David A. "
TI  - ADVERTISING MANAGEMENT
SN  - 8120312198 
U1  - 659.1  
PY  - 1996/// 
CY  - New Delhi 
PB  - Prentice Hall of india  
KW  - ADVERTISING MANAGEMENT
N1  - Tushar Jadhav 
ER  -