TY  - BOOK
AU  - "Zeithaml, Valarie A., Bitner, Mary Jo "
TI  - Services Marketing : Integrating Customer Focus Across The Firm
SN  - 0072312211 
U1  - 658.8  
PY  - 2000/// 
CY  - Boston 
PB  - Irwin MacGrow Hill  
KW  - Services Marketing : Integrating Customer Focus Across The Firm
N1  - Tushar Jadhav 
ER  -