TY  - BOOK
AU  - "Dwyer, Robert F., Tanner, John F. Jr. "
TI  - "Business Marketing : Connecting Strategy, Relationships, & Learning"
SN  - 0256221332 
U1  - 658.8  
PY  - 1999/// 
CY  - Boston 
PB  - Irwin MacGraw Hill  
KW  - "Business Marketing : Connecting Strategy, Relationships, & Learning"
N1  - Tushar Jadhav 
ER  -