TY  - BOOK
AU  - "Seth, Rajeev K. "
TI  - Marketing of Banking Services
SN  - 0333923936 
U1  - 332.1  
PY  - 1997/// 
CY  - New Delhi 
PB  - MacMillan  
KW  - Marketing of Banking Services
KW  - Marketing 
N1  - Tushar Jadhav 
ER  -