TY  - BOOK
AU  - "Varshney, R.L., Bhattacharyya,B. "
TI  - International Marketing Management : An Indian Perspective
SN  - 8170145201 
U1  - 658.848  
PY  - 1999/// 
CY  - New Delhi 
PB  - Sultan Chand & Sons  
KW  - International Marketing Management : An Indian Perspective
N1  - Tushar Jadhav 
ER  -