TY - BOOK AU - "RAMESH KUMAR , S . " TI - MARKETING NUGGETS : CONCEPTUAL DIMENSIONS IN MARKETING SN - 81-259-0538-3  U1 - 658.8  PY - 1998///  CY - NEW DELHI  PB - VIKAS PUBLISHING HOUSE   KW - MARKETING NUGGETS : CONCEPTUAL DIMENSIONS IN MARKETING N1 - DBH ; RESEARCH BOOK CENTRE 494/16-09-1999 ; 494/16-09-1999  ER -