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<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd"><titleInfo><title>CONSUMER BEHAVIOUR : ADVANCES &amp; APPLICATIONS IN MARKETING</title></titleInfo><titleInfo type="uniform"><title>CONSUMER BEHAVIOUR : ADVANCES &amp; APPLICATIONS IN MARKETING</title></titleInfo><name type="personal"><namePart>"EAST , ROBERT "</namePart><role><roleTerm authority="marcrelator" type="text">creator</roleTerm></role></name><typeOfResource>text</typeOfResource><originInfo><place><placeTerm type="code" authority="marccountry">xx</placeTerm></place><place><placeTerm type="text">London </placeTerm></place><publisher>Prentice - Hall  </publisher><dateIssued>1997 </dateIssued><dateIssued encoding="marc">9999</dateIssued><edition>1st </edition><issuance>monographic</issuance></originInfo><language><languageTerm authority="iso639-2b" type="code">und</languageTerm></language><physicalDescription><form authority="marcform">print</form><extent>"XXII,356P  "</extent></physicalDescription><tableOfContents>DBH </tableOfContents><note>PRAKASH PUNJABI 2081/11-01-1999  2081/11-01-1999 </note>
    "CNSUMER PATTERNS ,STATIONARY MARKETS,REASONS FOR PURCHASE , MECANISMS IN CHOICE &amp; CONSUMPTION , RESPONCE TO ADVERTISING , RESERCH,, "
  <subject><titleInfo><title>CONSUMER BEHAVIOUR : ADVANCES &amp; APPLICATIONS IN MARKETING</title></titleInfo></subject><subject><topic>Consumer Behavior </topic></subject><classification authority="ddc">3229  658.8342 </classification><identifier type="isbn">0-13-359316-9 </identifier><recordInfo><recordContentSource authority="marcorg"/><recordCreationDate encoding="marc">100315</recordCreationDate></recordInfo></mods>
