TY  - BOOK
AU  - "Stanton, William J, Etzel, Michael J., Walker, Bruce J. "
TI  - Fundamentals of Marketing
SN  - 0070610150 
U1  - 658.8  
PY  - 1994/// 
CY  - New York 
PB  - McGraw Hill  
KW  - Fundamentals of Marketing
N1  - Tushar Jadhav 
ER  -