TY  - BOOK
AU  - "KOLTER, PHILIP "
TI  - MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION AND CONTROL
SN  - 81-203-0877-8 
U1  - 658.8  
PY  - 1995/// 
CY  - ENTICE-HALL 
PB  - PRENTICE-HALL  
KW  - MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION AND CONTROL
KW  - MARKETING MANAGEMENT 
N1  - DBH ; -  
ER  -