TY  - BOOK
AU  - "Kotler, Philip "
TI  - "MARKETING MANAGEMENT: ANALYSIS,PLANNING IMPLEMENTATION, AND CONTROL"
SN  - 81-203-06848-8 
U1  - 658.8  
PY  - 1993/// 
CY  - New Delhi 
PB  - PRENTICE-HALL  
KW  - "MARKETING MANAGEMENT: ANALYSIS,PLANNING IMPLEMENTATION, AND CONTROL"
N1  - Tushar Jadhav ; -  
ER  -