TY  - BOOK
AU  - "RAPP, STAN COLLINS, THOMAS L. "
TI  - BEYOND MAXI KARKETING: THE NEW POWER OF CARING AND DARING
SN  - 0-07-113622-3 
U1  - 658.8  
PY  - 1994/// 
CY  - New York 
PB  - McGraw-Hill  
KW  - BEYOND MAXI KARKETING: THE NEW POWER OF CARING AND DARING
N1  - Tushar Jadhav ; -  
ER  -